TheConceptBehindLLUMI

TheNeedforSomethingDifferent
We wanted an urn that felt right.
Something warm, beautiful, and comforting - like our pets.
But everything we found felt hard, empty, and lifeless.
We didn’t want a box or a jar.
We wanted something that felt like love.
That’s when we knew: if we couldn’t find it, we had to create it.




EveryDetailMatters
We worked with a product designer and a grief psychologist.
For three months, we refined every shape, material, and finish.
Not just to make something beautiful - but to make it feel right.
LLUMI is more than an urn. It’s comfort in physical form.
WhyLightMatters
A grief psychologist told us something true.
When we lose someone, we still want to feel close.
We visit cemeteries. We bring flowers. We talk to them.
LLUMI offers a moment like that.
When sunlight touches it, a soft reflection appears.
Like a quiet “hi” from someone you miss.
It’s not just light. It’s connection.

Why Shape Matters
No corners. No rules
Just a soft shape that brings peace
WhyMaterialsMatter
From start to finish, every element respects your pet - and the planet.
- Natural wood urn
- Biodegradable mycelium box
- A seed card? Plant it. Watch it bloom



OurPromise
You’ll feel their presence
You’ll feel comfort
You’ll feel better


